In today's media, in our movies, in our politics(recently), and just with the songs and popular opinion, it's upheld as the #1 freeing ideology.
"Be who you are. Be yourself, embrace yourself, and love yourself."
This goes directly against God's Word. We are to die to ourselves, not exalt ourselves. We are to love each other, not ourselves. The Bible is all about focusing on others, not us.
You weren't made to be "like you", you were made to be like Christ.
So please, stop with the "I am who I am" garbage rhetoric, it's unbiblical, selfish, and stupid.